Bold Move Pepsi
Last sunday, 93.2 million people watched the Colts battle the Saints in the Superbowl. I love watching sporting events where the underdog goes up against a seasoned opponent. Its even better when the underdog comes out on top. But, if I’m completely honest with you, what I really look forward to when watching the Superbowl are the commercials. In between the interceptions, penalties and touchdowns, I watched as commercial after commercial ran. Towards the end of the game, I thought where were all the Pepsi ads? Pepsi’s rival, Coke, ran at least two. The next day while reading my latest tweets, I learned Pepsi’s bold move: Pepsi decided to trade in the big expensive Superbowl ad campaign for a social media campaign that promotes positive change in the world. Thru the end of the year, Pepsi is giving away $20 million in grants to innovative concepts that advocates change in a community. Each month they will accept 1000 applications and award $1.3 million to the top ranked ideas in the following categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. Since each application varies in size, so do the grants. The $1.3 million will be broken into 32 grants with 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level. Who can apply? Any US resident over the age of 13. Yes, you read that right. I checked my facts. Applicants can range from non-profits to the individual. All you need is an idea and the passion to make a difference in the world. And guess who votes on the best idea? You do! Go to refresheverything.com to submit your idea and to vote on ideas you feel worthy of a grant. And, of course, spread the word via facebook, twitter, or thru your blog. Props to you Pepsi, way to pay it forward.