Apple has had some difficulties obtaining a trademark for its App Store. The App Store runs on iOS (iPhone Operating System) and Mac OS X (Computer Operating System). Of course, the road bump they have hit has something to do with a little company named Microsoft. Microsoft filed an objection to Apples “App Store” trademark stating that the mark is too “generic”. Apple shot back at Microsoft and the U.S. Patent and Trademark Office saying that they should be allowed to the ownership of the trademark just like Microsoft is allowed to own the mark to its operating system, “Windows”. Microsoft has had many challenges in the past registering the mark “Windows” due to its generic nature. This sounds to me like the pot is calling the kettle black.