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Kudos to Chipotle's In-House Counsel

Chipotle Ad

While waiting in line to order delicious Chipotle tacos, I saw a sign advertising Chipotle's burritos in a box for large parties. The sign read: "THE REALLY BIG NATIONALLY TELEVISED FOOTBALL GAME PARTY IN A BOX". I figured that they were referring to the Superbowl and I wondered why they just didn't use the word "Superbowl". So, I did a quick Google search. The NFL owns the Trademark to the name "Superbowl" and many other marks relating to "The Big Game". They are very, very well protected. Here is just a brief example of the terms:

Without clear permission of the NFL, broadcasters and other media may not use the following terms or images: "Superbowl", "Superbowl Sunday", the Superbowl logo, "NFL", "National Football League", "AFC", "American Football League", "NFC" or "National Football Conference".

The Trademarks listed above can be licensed for a price. For example, if you wanted to put the word "Superbowl" on a bag of chips, you would have to pay a licensing fee. So, maybe Chipotle's ad was their legal teams way of getting around the licensing fee. If so, kudos to you In-House Counsel. OR, was it intentional? The ad does fit very well with their company brand and advertising style. If the concept of the ad was to be clever by not using the word "Superbowl", I still give props to Chipotle's legal department and, in addition, their advertising team for legally and with great brilliance conveying their message.

Bold Move Pepsi

Last sunday, 93.2 million people watched the Colts battle the Saints in the Superbowl. I love watching sporting events where the underdog goes up against a seasoned opponent. Its even better when the underdog comes out on top. But, if I'm completely honest with you, what I really look forward to when watching the Superbowl are the commercials. In between the interceptions, penalties and touchdowns, I watched as commercial after commercial ran. Towards the end of the game, I thought where were all the Pepsi ads? Pepsi’s rival, Coke, ran at least two. The next day while reading my latest tweets, I learned Pepsi’s bold move: Pepsi decided to trade in the big expensive Superbowl ad campaign for a social media campaign that promotes positive change in the world. Thru the end of the year, Pepsi is giving away $20 million in grants to innovative concepts that advocates change in a community. Each month they will accept 1000 applications and award $1.3 million to the top ranked ideas in the following categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. Since each application varies in size, so do the grants. The $1.3 million will be broken into 32 grants with 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level. Who can apply? Any US resident over the age of 13. Yes, you read that right. I checked my facts. Applicants can range from non-profits to the individual. All you need is an idea and the passion to make a difference in the world. And guess who votes on the best idea? You do! Go to refresheverything.com to submit your idea and to vote on ideas you feel worthy of a grant. And, of course, spread the word via facebook, twitter, or thru your blog. Props to you Pepsi, way to pay it forward.