A few days ago I ordered a decal for my iPhone thru an online store that shall remain nameless. The decal was of a 70’s OneStep Polaroid Land Camera that would go on the back of the phone. Not only does the decal add a unique style to the phone, but it also acts as protection for the phone. Yesterday, I received an email from the nameless online company stating that they had received a cease and desist letter from the Polaroid Corporation in regards to the decal I, and many others, had ordered. In an effort to support Polaroid, the nameless online company pulled the product from their website. They hope to work with Polaroid and re-release the item.
If you are a creator of any kind, take note from Polaroid. Having your brand, intellectual properties and products protected can mean the difference between a one-time sale of your product or idea, and a lifetime of licensing and royalty income. It doesn’t matter if you are a large company like Polaroid (with Lady Gaga as your Creative Director, no I’m not kidding) or a startup T-shirt company, safeguard yourself and copyright your work.
I’ve been an Apple®-ite for all of my adult and most of my quasi-adult life. It was an easy sell when I was younger, though almost prohibitively expensive. Also problematic – Apples had this almost certainly predictable life of 3 years. At the three year point, the machines would just, well, sort of give up. Slow down, crash, generally present themselves in a grumpy fashion, indicating they were ready for eBay discounting. This happened with my first generation G3 powerbook, and again with my first generation swivel-screen iMac.
Then it happened. Prices came down, quality improved. Apple crossed into everyman’s land and left the musician/artist-centered demographic – their former and exclusive domain.
I’m writing this from a 2004 PowerBook G4 from my desk at work. I have the same machine at home. Both are flawless. Our office runs Macs exclusively, a complete anomaly in the legal world. Ten years ago, it would have been impossible.
The constant in all this is the culture of Apple. Somebody somewhere commissioned a poll at some point that measured the attrition rate of Apple users and similarly (and comparatively) the attrition rate of PC users. The crossover, I’m positing, is a one-way street. Once you’re in, you don’t leave. You drank the Kool-Aid® and it tasted great.
My entrenchment only escalated with the introduction of the iPhone. I’m a veritable foster parent to the iPhone in all its released forms, having adopted (purchased and loved) each generation thus far. The Wall Street Journal apparently broke the rumor that the next generation will be released later this year and according to Apple’s track record the rumor fits into the product cycle (Read: Author salivating).
Reasons my Appliction (trademark pending, all rights reserved) is growing:
1. My son took his first steps this morning. iPhone was in hand to capture it. A couple of keystrokes later and the video flew through the info-highway to my family and friends.
2. Monday morning, washing hands at the sink. iPhone on sink counter. A series of events (my idiocy) caused said iPhone to attempt suicide by diving into sink. Water ensued, submerging apparently depressed iPhone (why else would it jump, I ask??). Two hours of depressed iPhone thinking it had headphones plugged in, erratic volume adjustments, a passionate desire to enter Airplane Mode and cries for help (Read: Never before seen error messages). Then it happened. It was perfect again.
Not entirely true. On the way home that fateful evening, I was doing some life-coaching with iPhone. I mean, everyone needs a little pick-me-up after such an event. We were reminiscing about the old days, when life was simpler ya know? As we both love poker (iPhone has an app, I have patience), I decided to pull up a YouTube clip from the 2008 World Series of Poker (Quad Aces beat by Straight Flush – a real scorcher). No audio, no volume bar. iPhone suggested watching some home movies instead – maybe it was just a b-level clip that someone uploaded poorly. Enter clip of baby fighting with hose in backyard – no audio, no volume bar. Uh oh.
Then it happened. Restore through iTunes. Perfect again.
I’m not saying it’s waterproof. I AM saying WOW! More Kool-Aid, please.
Until next time. I promise to write about something other than Apple, unless I buy an iPad.
Today the Wall Street Journal had an article about electronic books and now textbooks being offered electronically on iPod’s and iPhone’s. My first thought was “Wow, what a great tool!” How fantastic it will be for students to work on homework literally anywhere you can have your iPhone. College graduates will enter the working world with better posture now that all their textbooks combined will weigh less than one pound. And, now with the technology of the Kindle e-reader you can travel the world with multiple books without the hassle of actually having to pack them. But, the article got me thinking: will this tool, be used as just that, a tool, or will e-books become our future?
I am a huge proponent of the electronic age; I don’t leave home without my iPhone (and when I do, its like I have left my right arm behind), I text, twitter and blog. But, the thought of phasing out books feels like a crime. What will happen to the textbooks filled with highlighted key points and scribbles in the margins? The Kindle e-reader not only allows you to read books, but also newspapers. I get a soothing feeling from reading a physical newspaper and turning the pages, and maybe getting a little ink on my hands. I like reading books and folding down the corners of the page. And yes, the Kindle does allow you to highlight, write in the margins and bookmark a page, but it just isn’t the real deal. As I came to the end of the article, I felt sad at the thought that this could be the foreshadowing of another piece of the analog world becoming obsolete.