I read an article on CNN.com called "It's the holidays, so let your work e-mail go" (you can read it HERE). Part of the article discusses a recent study that shows 59% of American adults check their work email during the holidays. I understand how that could happen. Checking my email has almost become a compulsion. This world moves so fast that it's sometimes hard to stay one step ahead. So, we check our email, Twitter, Facebook and LinkedIn accounts, while we walk to our car, wait for lunch dates or ride elevators. But, taking a weekend off from the e-world won't kill us either, especially during a holiday weekend. Be in the moment and celebrate with friends and family. Be apart of that 59% and boycott your email this weekend. And for those of you who don't celebrate Christmas, boycott anyway! Let's be rebellious together. Happy holidays to all!
Last sunday, 93.2 million people watched the Colts battle the Saints in the Superbowl. I love watching sporting events where the underdog goes up against a seasoned opponent. Its even better when the underdog comes out on top. But, if I'm completely honest with you, what I really look forward to when watching the Superbowl are the commercials. In between the interceptions, penalties and touchdowns, I watched as commercial after commercial ran. Towards the end of the game, I thought where were all the Pepsi ads? Pepsi’s rival, Coke, ran at least two. The next day while reading my latest tweets, I learned Pepsi’s bold move: Pepsi decided to trade in the big expensive Superbowl ad campaign for a social media campaign that promotes positive change in the world. Thru the end of the year, Pepsi is giving away $20 million in grants to innovative concepts that advocates change in a community. Each month they will accept 1000 applications and award $1.3 million to the top ranked ideas in the following categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. Since each application varies in size, so do the grants. The $1.3 million will be broken into 32 grants with 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level. Who can apply? Any US resident over the age of 13. Yes, you read that right. I checked my facts. Applicants can range from non-profits to the individual. All you need is an idea and the passion to make a difference in the world. And guess who votes on the best idea? You do! Go to refresheverything.com to submit your idea and to vote on ideas you feel worthy of a grant. And, of course, spread the word via facebook, twitter, or thru your blog. Props to you Pepsi, way to pay it forward.